Monthly Archives: September 2004

Kuru’s got a baby girl

Our very own enthu Kuruvilla Kurian and wife Tara were blessed with a baby girl on 26th September in the evening ! Join us in congratulating the lucky couple and their son Jordan on this new addition to their family.

Weekend musings

The question that often bothers me is how do corporate organizations look at the long term and larger picture than just concentration on quarterly results.
How do we think of all the stakeholders (citizens, communities, environment) of the business rather than just shareholders and customers?
It is my view that organizations (of any form) are unnatural entities with their command and control structures and secretive ways. For organizations to survive and thrive they need to embrace the ways of a natural human community (which they already are, but pretend not to be :-))

As Dave Pollard points out James Surowiecki (who wrote in his book The
Wisdom of Crowds
), laments the fact that, despite compelling evidence that
executives and experts are poor at making decisions, and that the collective
wisdom of large numbers of people is very much better at it, few businesses
rigorously canvass their employees and customers for anything more than
inconsequential assessments after the decisions have already been made.

Once we start discovering the wisdom rather than just the ‘optimum decision’ business will cease to be seen as extractive by the rest of community. But how do we get there?

Bijou gets quoted in BT

hey folks, in the latest Business Today ranking of the top B Schools
in India our Alumni President, Bijou Kurien (COO of Titan) has been
quoted extensively (along with the likes of Muthuraman of Tata Steel).
Go get your copy !

There’s even a special writeup on XL titled “the X factor” focussing
on the life and social factors that go into making an XLer. XL is back
to the number 4 slot pushing IIM-L back to number 5!

By the way, this year we beat the IIMC Joka’s with a margin of 12-8 at
the XL IIMC sports meet!

Brand dilution?

LG the Korean chaebol, which is synonymous in India with Consumer durables goods (Fridge, TV, Washing machines etc, in fact we have a LG TV and fridge at home) has launched its FMCG products in a low key manner recently. Stuff like soaps, toothpaste etc.

The problem I see is that the brands are being launched as a part of LG mother umbrella (in fact I don’t even remember their names!) . Can you marketing whiz kids let me know if that’s a good strategy by LG? Remember, their brand signifies economical durable stuff. Wonder how those will get transferred to FMCG goods ?

A blog sells out :-)

Rob points out Jeremy of Ensight who has sold his Blog, and wonders:

Could someone become a blogrepreneur, starting blogs, building the brand
and then selling them off? If you could sell a handful each year for 10-15K a
piece, that would be pretty decent. And you don’t even have to do it full-time.