Monthly Archives: May 2008

Worst of Indian Web

Saurabh wants to compile a list of sites/blogs you wish didn’t exist 😉

This page is now officially the most useless page on the Indian Web scene because I would aggregate information about most boring and useless things on the Indian Internet. These people just add noise to already cluttered world of web and need to have a serious relook at what they do.

Please send in your recommendations here.

What’s the bet that my blogs will be featured in this list? 😉

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Social Media and Blog Camp in Gurgaon

The Twilightfairy has more details:

we were planning the “Social media & Blog camp” to be held at Indiatimes, Gurgaon on 7th June’08. It started as an idea from scratch and finally we have managed to get a sponsored venue for this exciting event. Indiatimes, our gracious sponsor is also providing us free wi-fi, lunch, tea/coffee and snacks. There is so much to learn on Social media & blogging in the social marketing context. Are you going to be there? You can register as a speaker or just as an attendee.

This is a one-day semi-camp style “unconference”* which brings together stakeholders and audiences of social media and blogging.

How not to engage Social Media

Linkedin was the original “business networking” site. It soon had a legion of fans. The names that come to mind are Scott Allen and Vincent Wright. Scott had the super useful Linkedintelligence blog and Vincent set up umpteen email groups to evangelise Linkedin. Linkedin’s then VP of Marketing, Konstantin Guericke was a constant presence on the group, and kept the group in the loop about what was brewing in the works for Linkedin. Konstantin then left to start up Jaxtr and Linkedin started its own blog and things slowly went downhill from there.

Check this message that Vincent posted today on the MyLinkingPowerForum and this bit on Scott’s blog:

LinkedIn has become simply impossible to deal with as someone trying to evangelize their platform. I could give my own personal dirty laundry list a mile long, but I won’t — what they do to other people is more than enough. When I see how LinkedIn continues to ignore and/or mistreat some of its strongest evangelists and power users and refuses to address issues that have been going on for years, I simply no longer want to have my personal brand tied to their brand (that’s OK – they probably feel the same way, strangely enough).

I think LinkedIn is a great tool, and I will continue to use it, advocate it to my business associates, and train clients on using it effectively, but I’m just not going to waste any more of my time promoting it when they are not just unsupportive, but downright hostile to those of us who try to do so.

And that’s a shame! There are tonnes of organizations who would give up an arm and a leg to get customer evangelists like Scott and Vincent, and Linkedin is saying by its actions that it does not need them!

Linkedin clearly does not “get social media”. Ironically, for an organization that wants to make people connect.

My Geography teacher turns an Entrepreneur

I was amazed to get this news about Ma’am Jalota. How Cool!


A winner of the Outstanding Women Entrepreneur Award of the Federation of Indian Chambers for Commerce and Industry (FICCI) for 2002-2003, Manju is one of the few people who have entered the heartland of the traditional crafts of chikankari and zardozi in Uttar Pradesh and secured business for the Muslim women there.

Head of the Department of Geography, St. Francis College, Lucknow, Manju chucked her job to involve herself in the traditional crafts. “My job as a teacher was satisfying but my time was never my own. There was always something – the Board exams, being on the ICSE panel or commitment to see my students through Class X.”

A stage came when Manju finally decided that family commitments had to take precedence. Turning away from her career of 18 years was, however, easier said than done. “I had been a salaried person all my life and couldn’t give up on the security it provided.”

Return on Conversation

These days I’m getting back to blogging after I found out that I was spending too much time on Twitter!
If one had to chart a ladder of engagement wrt time you build with virtual networks for me it would look like this
Linkedin (low time investment required) —>Yahoogroups (email lets me respond when I want to respond)—->Facebook (those apps are turning me off) —>Ning (I manage two networks there) —-> Blogging (reading other blogs and composing my own posts) —>Twitter (high time spent on it)
Rob May recently blogged about the “Return on Conversation” with regard to blogging. I was wondering where your returns on conversations are – are they neutral, negative or positive?