Monthly Archives: August 2008
My HR and management related blog is now a part of the Joel Cheesman initiated Cheezhead Banner Ad Network. So if you are someone who wants to reach the people reading the biggest HR and recruiting blogs check out how to advertise.
However if you want to reach indian readers of business blogs then you can look at advertising through the India Business feed. You’ll reach around 3000 readers at once.
Remember, I blogged about Bloggermoms.com earlier? They’ve now been featured in India Today. Check this out !
Woman: Making a Difference
t’s a new country and a brand-new culture. Even as the learning begins, you’re battling an unforeseen crisis where your child is adopting the ways of the new country.
That’s what Tiyash Bandopadhyay, 32, a management consultant in the USA faced with a young son, trying to balance two cultures. It was an issue she and her friend Priya Nair, 31, realised most mothers faced. And so was born bloggermoms.com, a website where women like them could interact.
The site, says Bandopadhyay, is “an umbrella for parents navigating lives in multicultural mayhem.” For Nair, mother of two, the challenge lay in “maintaining Malayali traditions while enjoying American ones”.
The response to the website has been immense, whether it is India, the USA, UK or Africa, even though its PR is word-of-mouth, an intentional move. Budget was one consideration.
The other, Bandopadhyay says, was because “we thought that if we could get a group of writers and find topics of interest, the community would grow on its own.” So whether it is multicultural issues or even doctor’s advice, this website gives you a different side to motherhood.
Online friends ideasmith, Saakshi and Melody get featured on this HT article : Blogos-unf@ir
Chic-bloggers’ With men constituting 76 per cent of all bloggers in India, the common perception is that ‘chir-bloggers ‘ got more hits simply because they are women.
“I find it painful that my identity has to be defined by my gender and not by the quality or content of my writing,” says Ramya, who writes as IdeaSmith.
Says Annie Zadie, “Women bloggers get a lot of nonsense – a lot of it is gendered nonsense. Some is vaguely flirty and sometimes it begins to seem threatening.” She adds, “I don’t think I would have got certain comments if I were a man. There are those who try to make your writing sound like that of a juvenile, dumb blonde.” The Mad Momma attributes trolls to the Net’s anonymity “You get to drop the veneer of being civilised. It’s so easy to call a woman a slut.”
Marketing professional Saakshi O Juneja gets a lot of abusive comments for her posts on domestic violence, homosexuality, single women and arranged marriages. “Since a big part of your life is up on your blog – from your dog to your pictures and your vacation, people get more fodder to get back at you.” Trolls bare their fangs with comments like, “You are not getting married because you are a faggot.” Says Saakshi, “They don’t leave any aspect of your life when they start attacking you – not even your mother: father or dog. There are threats like – ‘watch out, you are going against society”
For Ramya, the threat of such attacks means she has to curtail her freedom to choose subjects to write about, and how strongly she expresses her views. “If political riots break out, I would hesitate to blog on them – not because I don’t have an opinion, but because I would worry about being stalked as a single woman who travels alone,” she says.
One of the earliest woman bloggers in
the country, Melody Laila routinely gets lovesick, sexually explicit mails and comments from her
readers. “I blog with my name and photos. When you
start a blog, you start with the premise that it will be
open to all, and you will be exposed to psychos.”
Topics this month range from talent, CSR, communications and diversity. Girls football even gets a mention! Enjoy the show and please pop over to the contributors blogs I promise you will not be disappointed.