Maren Hogan: Social Media Enthusiast Interview
Posted by Gautam
Hopefully this is the first in a series of interviews of Social Media Enthusiasts to get to understand where they get their enthusiasm for this emerging media 🙂
Maren Hogan is interested in virtually everything social media but particularly in how it pertains to the acquisition and management of talent.
Here’s the interview
GG : Tell us a little more about yourself
MH: Well, aside from being all over the web (Seriously, I was on TechCrunch yesterday because I ended up in a screenshot) I also work as a marketing consultant ( I prefer the term helper) almost excelusively in the HR/Recruiting space. I am a mother of three very rowdy boys who are also very sweet and married to the love of my life, Jeremy. We (and our dog Quotations) live in Omaha, Nebraska, which is not as bad as it sounds.
GG: How did you get into social media?
MH: Recruiting got me into social media. I married a recruiter and then was tapped to work at the family firm. I learned so much from working with them but I felt I needed more instruction. A recruiter genius friend of mine who is very high level suggested I join FaceBook and LinkedIn, so I did. I Googled “recruiting blogs” and came across Recruitingblogs.com and found a TON of useful information there. Recruiting is one of the first industries to truly embrace social media (like PR I guess) because of the job requirement of knowing just the right person. It was truly a crach course. I hopped onto Twitter in April and have been too busy to look back!
GG: Do you interact with different people across different social media platforms?
MH: Ha! Yes, all of the above and then some. The thing that cross-platform networking does is allow you to be fully transparent and also appear professional. No one expects you to be the same on Facebook as they do on LinkedIn or while conducting a webinar (which I consider to be a form of social media, ditto, the telephone). Twitter is used for different purposes but I use it for personal and professional since I am now doing full time consulting. All of my contracts have come from social media. Although cross posting and being in different places/mediums is good, I think every online presence should have an online home, so that your clients, friends, etc know where to go to find the different facets of your socnet persona.
GG: Where do you think is social media headed?
MH: It’s starting to become a little more civilized. I am seeing more flare-ups and social good occur, which I liken to the women bringing calm and order to some of the Wild West towns back in the day. It has to be tamed a little to be useful. I am starting to see the “newness” of some applications wear off as people “harken back” to more staid technologies like LinkedIn. This indicates that people are developing a long term strategy to use these tools. However, I feel it should be emphasized that these should be conisidered platforms, tools or services. I do not think social media should be thought of as an industry, more a sorely needed service to ALL industries.
GG: What would be your main advice to organizations (gov/for profit/not for profit) who would like to leverage social media?
MH: Use a consultant. Find someone who knows your brand, knows your industry and then have them implement a strategy. That person may already be in your company but give them the freedom you would give a consultant. That authentic voice can’t be faked, people know when it is and shy away from it. The exception might be a very dynamic leader but again, you witness that person doesn’t usually have to ask permission. The thing that has worked for many of my clients is to find a really enthusiastic user.
GG: What would you advise an individual who is exploring social media?
MH: Find what works for you and then hit it hard. Be respectful of those there before you but don’t assume that they are better than you. Ask questions. Find out about other people before shooting info at them. BUT, find what you are passionate about and start providing (whether original or promoting others’ work) content or you will look a bit foolish.
GG: Where can we find you on social media?