Monthly Archives: June 2009

Slideshare helps share videos on Linkedin and Publish Google Docs

Got some interesting  updates from the folks at  Slideshare.  Videos are now available on the Slideshare LinkedIn App.

Insert video into your presentation as normal and make sure your account is synched with LinkedIn. And with some SlideShare magic, your video shows up on both. Check the blog for instructions.

There are tons of documents and presentations being created on Google Docs, and many could use more love (we mean "sharing"). Now you can import your Google Docs (documents, presentations, pdfs) to SlideShare and share them as you want.

UnderUploadthere’s a new ‘Import from Google Docs’ option where you can import docs from your google account into your SlideShare account. The  blog post walkthrough has the details.

Posted via email from Gautam’s posterous


The new Facebook page

Got the username for my facebook page (one needs to have 100 fans or more) finally.

So now we can connect on Facebook at

The facebook page has a feed of both my blogs being updated as well as interesting blog posts by other bloggers that I share on Google Reader

What are some of the other way we can use the page? Any idea?

Recruiting in the age of Social Media

Web2.0 is the collective name for a lot of technologies by which people can interact with other people (and organizations) on the web, publicly and in a transparent manner. It can include forums, blogs, twitter, linkedin, facebook, orkut  etc.

Social Recruiting is the new buzzword.

So what can an organization do specially in the staffing area?

Here are some thoughts:

  1. The staffing group of any company can use these tools to reach out to prospective candidates and create a ready talent pool – for example Sapient India has a lot of recruiters who actively look at growing their network on Linkedin. Recruiters can use Linkedin status updates and also Q&A to showcase opportunities that exist in their organizations.
  2. Like Microsoft in the US has shown – blogging can be a great way to engage readers with what roles are happening and what positions are open – and how to prepare for an interview. Check post on employees are marketers in the age of social media
  3. Twitter becomes a great medium to share news and information with people who choose to follow you – and making it relevant for their use.
  4. On a different note advertising using Google Adwords is a great way for reaching out to people interested in their domain/industry – specially passive candidates.
  5. Making a facebook page and Orkut community are other tools that businesses can do to engage talented candidates in conversation.
  6. In fact in my view someone in the Marketing/Recruiting function needs to take a “Talent Community Manager” role to drive these initiatives – and to get others internally in the organization to get engaged with the candidate community
    1. This community manager needs to have a mindset of open and honest collaboration and organizations must be clear about what objectives they expect from her/him and therefore what metrics to track to check his/her performance.

US CEOs not interested in Blogs, Social Media

Interesting findings:

Research conducted by the blog found that only two CEOs had Twitter accounts and 81 percent of CEOs did not have a personal Facebook page.

Only 13 CEOs had profiles on the professional networking site LinkedIn. Three CEOs stood out with more than 80 connections but they were all from technology companies — Michael Dell from computer maker Dell Inc., Gregory Spierkel from technology products distributor Ingram Micro Inc., and John Chambers from Cisco Systems Ltd.

Three quarters of the CEOs did have some kind of Wikipedia entry, but nearly a third of those had limited or outdated information such as incorrect titles, or lacked sources.

Not one Fortune 100 CEO had a blog.

“It’s shocking that the top CEOs can appear to be so disconnected from the way their own customers are communicating. They’re giving the impression that they’re disconnected, disengaged and disinterested,” said Sharon Barclay, editor at who runs executive PR firm Blue Trumpet Group.

“No doubt regulations such as Sarbanes-Oxley and Reg-FD make CEOs cautious about communicating freely, but they’re missing a fabulous opportunity to connect with their target audience and raise their company’s visibility,” Barclay said, referring to financial reporting regulations aimed at protecting investors.

Interestingly according to Digital Inspiration a few Indian CEOs are blogging, but if you arrange companies by size I reckon the findings might be similar to the CEO study in the US – or worse.

The Indian CEOs who are blogging are Mohan Babu (Infosys), Rajeev Karwal (Milagrow), Ajit Balakrishnan (, Sanjeev Bikhchandani(, Basab Pradhan (Gridstone), Jay Pullur (Pramati), B.G. Mahesh (, Arindam Chaudhuri(IIPM), Anaggh Desai (Damas India)

Bloggers’ expectations from PR folks

Sometime ago I got a mail from the PR folks at Text1oo asking me if I’d like to participate in a global survey of what bloggers expect from Public Relations professionals.

Since I get  a lot of poorly pitched PR press releases I volunteered.

Karthik from Text 100 emailed me to say that the results of the survey is now public and here are some of the findings, no surprises here 🙂

– More than 90 percent of the 449 bloggers surveyed welcome contact by PR people

Most report a high level of regular contact from PR people, with more than 96% of bloggers in the US being contacted once a week or more (versus 36% in APAC and 65% in Europe)

Email is the preferred form of contact, no matter which part of the globe bloggers reside; and SMS and IM universally are the least preferred forms

Around half of all bloggers in APAC and Europe indicate their preferred form of contact on their blogs, and as a result of this survey, a number were planning to add their preferred form of contact if they weren’t already showing this. 88% of bloggers in APAC preferred an introduction before receiving information from PR people and corporations and many of these bloggers also wanted a face-to-face meeting

Bloggers are united in their desire for distinctive content, particularly around new product developments and reviews, feedback on content posted on their blog, and interviews with key people

Continued bad Habits from PRs

PR people continue to blindly send corporate press releases to bloggers

PR professionals are failing to read the blogs and truly understand their target bloggers’ communities.

They seem to expect bloggers to post corporate material, demonstrating a lack of understanding of the medium and the very reason why bloggers blog.

They treat bloggers as they would journalists – not as influencers which is more appropriate.

Here is the slideshare ppt of the whole survey