Monthly Archives: June 2009

Xing gets aggressive for growth?

Interesting communication from the folks at Xing who’re probably looking at the Linkedin growth and wondering how to get people to sample the premium membership Interesting communication from the folks at Xing who’re probably looking at the Linkedin growth and wondering how to get people to sample the premium membership J

spanspanRecommend XING to your business associates and friends and start earning free Premium months!

For a short time, you’ll get 1 Premium month free for every 3 successful invitations between now and
July 29, 2009.

By the way, every contact you invite will also get one Premium month free as a welcome gift. What a perfect way to start networking together!

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Now LinkedIn announces Subgroups

Got this email from the folks at Linkedin, looks like they are adding more functionality to groups.

Got this email from the folks at Linkedin, looks like they are adding more functionality to groups.

There are now over 300,000 groups on LinkedIn where professionals are discussing, sharing news and collaborating with each other. We sincerely appreciate your dedication to the LinkedIn group you manage. Your efforts are essential to the continued success of groups.

There are now over 300,000 groups on LinkedIn where professionals are discussing, sharing news and collaborating with each other. We sincerely appreciate your dedication to the LinkedIn group you manage. Your efforts are essential to the continued success of groups.

We’re happy to announce that later this week we are launching a long-requested feature for group managers: the ability to create subgroups. Subgroups are like a break-out session at a conference. They enable you to create more focused areas than in the main group.

We’re happy to announce that later this week we are launching a long-requested feature for group managers: the ability to create subgroups. Subgroups are like a break-out session at a conference. They enable you to create more focused areas than in the main group.

Also, by creating and inviting members into subgroups, you can now send additional weekly Announcement emails to focused audiences.

Also, by creating and inviting members into subgroups, you can now send additional weekly Announcement emails to focused audiences.

To create and invite other professionals into a subgroup, visit groups and go to the group’s "Manage" tab today. Once you’ve created the subgroup, here are four easy ways to get it going quickly:

    To create and invite other professionals into a subgroup, visit groups and go to the group’s "Manage" tab today. Once you’ve created the subgroup, here are four easy ways to get it going quickly:
  • Set the aims for the subgroup by posting a featured discussion in the subgroup
  • Set the aims for the subgroup by posting a featured discussion in the subgroup
  • Kindle the conversation by posting a news article with a brief comment every day for the first month of the group
  • Kindle the conversation by posting a news article with a brief comment every day for the first month of the group
  • Provide an ongoing focus for members’ attention by adding 10 RSS feeds related to the focus of the subgroup
  • Provide an ongoing focus for members’ attention by adding 10 RSS feeds related to the focus of the subgroup
  • Drive attention to the subgroup through your comments in the main group and in other groups where you participate
Drive attention to the subgroup through your comments in the main group and in other groups where you participate

Nine Mantras of Building Virtual Communities

I wrote this a long time back (November 2002) focusing on email listservs/egroups, but thought it’s still relevant these days with more and more people online and Facebook and Twitter and Linkedin becoming more and more popular

  1. Text matters like never before in the virtual world. Because when face to face richness is missing (Dr. Madhukar Shukla terms it the “reach vs richness debate”) you have to be very sure of what you write and what it could be interpreted as, as the person reading might not have the benefit of knowledge of your contexts.
  2. Communities in the networked world perhaps need a lot of investment with regard to time and effort , in my view perhaps more than social “real” communities.
  3. Virtual reputations might be different from ‘real’ ones, but they stick just as much.
  4. Giving more than recieving is the golden rule but seldom gets followed, as most people are in a recipient mode in such communities and don’t have an iota of clue about their influence or power.
  5. It takes a lot of guts to ‘say’ something publicly… and most people are uncomfortable doing that as it means taking a stand, and not just verbally. Your point of view is going in text format to hundreds and thousands of mail boxes, being read by people you might never meet. It is also going to be cached and searchable by search engines for posterity.
  6. Any lack of integrity on these listservs are sensed by people on these groups and even if they do not tell you on the face , the damage can be irrepairable.
  7. When in doubt , the Golden Rule continues to be “Honesty is the Best Policy”…saying “I don’t know” is a valued comment , because it is so rare.
  8. When you cannot help, redirect. On a lot of HR/OD/Trng egroups I come across a lot of “I need help regarding XYZ” kind of mails..it takes me a second to refer the person who queries to folks who are credible as well as prompt to reply.
  9. Time is the essence. No point answering someone’s query after 3 days..the time you could have built your impact is passe…for making an impact it has to be immediate

Twitter related Presentations

The 140Conf was held Twitter

Here’s a great presentation I found about what you can tell your boss about how businesses can leverage twitter!

Book Review: Me 2.0 By Dan Schawbel

There are a lot of people who are great at their work. They are passionate about what they do, they do it well, and are very well liked too.

How many such people do you know? Are you one yourself?

How do you leverage your passion and performance to really get noticed in today’s cut throat world of corporate warfare, specially if you are a recent graduate?

If you graduated in 2000 and later, I am sure you do one thing better than much of your senior workers do – use the internet to connect with friends on Facebook, Linkedin and Twitter. And perhaps you have a website too – and maybe you maintain a blog too. 

Dan Schawbel shows you how to use the tools available for free online to create and communicate a great personal brand. Think Tom Peters’ “You Inc.” and add communicating web 2.0 style and you have it.

The book is called Me 2.0

 

by Dan Schawbel

by Dan Schawbel

 

 

It’s packed with useful tips – often not found with much ease – for example, how to hide your photographs on Facebook and not enable anyone to just tag you – to help you minimize negative impact on one’s personal brand.

In fact, the book is more relevant today than it was when the economy was doing better. 

The HR professional these days searches for a candidate on the web – as each and every hire is scrutinised and like it or not – your social network profiles, comments on blogs/ forums will go into forming an opinion of who you are – your values and a judgement would be made – even without your being aware about it. 

But Me 2.0 is a book not only about being reactive – but is majorly about understanding how you can be proactive about your personal branding.

Dan points out that branding is not just making a promise – but is about fulfilling that promise, so whatever you choose to communicate needs to be backed up with reality. 

It doesn’t matter if you are a Millennial/Gen Y member. This book is a useful set of advice/tools for anyone to use.