Monthly Archives: December 2009

Craigslist Job – A Twinterview :-)

This was sent to me by @MadhukarShukla

Posted via email from Miscellanous


End of the road for

Got this email from founder Avneet Jolly – too bad that Insightory has decided to shut shop 

I blogged about in the early days – hoping that it would become a knowledge sharing site for management related content. 

As Avneet shares, it clearly was not enough to drive the traffic to monetizable levels.

What should it have done?

It's always easy to get wisdom and comment in hindsight, but here goes. 

I personally think that if Insightory had incentivised the creation of a social network around the larger social object of knowledge and encouraged communities to form – and focused on the creators rather than the documents – repeat visits would have been higher. Otherwise it merely was playing catchup to larger document sharing sites like scribd and the 800 pound gorilla Slideshare which moved away from only slides to documents too. 

Of course, as I said, that is wisdom in hindsight. 

Here's Avneet's mail :

Hi all,

I wanted to let you all know that we have decided to shut down

Insightory was an experiment in aggregating management-focused content that soon became more-than-a-hobby-but-less-than-a-business. The site itself has grown a lot since we started 2 years ago. We regularly featured content from the best-known business authors, professors, firms and even senior corporate executives. It gave me a huge thrill to host the insights of people whose books I used to read in b-school – Tom Peters, David Maister, Andrew Sobel, Graef Crystal etc. It was also gratifying to help leading global firms like Booz & Co, Watson Wyatt, Nielsen etc – as well as hundreds of smaller firms – promote their thought leadership through Insightory. The range of topics also kept growing – we covered everything from business strategy to generational issues, and from social media to business statistics! This probably sounds immodest, but there aren’t that many sites that give access to such a wide range of quality management content for free.

We logged well over 1,000 page views per day last month. Since the traffic kept growing and the content kept coming in without too much effort from us – we let the site coast for almost a year. Unfortunately, we could never settle on a business model that would let us invest in the technology or content partnerships that could take us to the next level. Every model we looked at seemed to require exponentially more traffic and users than we had – or could reasonably expect in the next few years. The sharp decline in online ad rates didn’t help either.

For a while, we even believed that we could let the site run without any revenue generation at all. But the cost and time required to run such a site with any level of quality & professionalism is not insignificant. At the same time, my other work (I also run a consulting firm) kept growing and taking up an every-increasing % of my time. It has now reached a point where I need to (gasp!) make a significant investment in office space and staff! The writing was on the wall for several months, but I guess it took the end-of-year clarity of vision (should that be hindsight??) to really see it. 
We will terminate our hosting contract shortly. The site will no longer be hosted after Jan 31, 2010. That should give you enough time to review your account and migrate your documents to another document/ presentation sharing site. If you need support with your documents after that date, please let me know and I will try to help you as best as I can. Rest assured – your documents, profile and contact information will NEVER be shared with anyone else.

THANK YOU for helping us build the site to this point. You contributed by sharing your documents (even if in response to repeated entreaties from Laurie Smith, Selene Cong, Donna Sacks or me!), commenting on others’ documents and sharing ideas for features and functions that the site should have. I sincerely hope you got something positive out of that experience, and will continue to share your insights on other platforms as well.

It was wonderful getting to know many of you – even if only by email or phone. I hope you will stay in touch.

Please let me know if you have any questions.

Wishing you a great holiday, and a happy & healthy 2010.
Best regards,
Avneet Jolly

Posted via email from Miscellanous

The @2020social and @2020media party pics

[tweetmeme source=”gautamghosh”]

More pics coming up soon – in these pictures Hardeep, Ankur, Divya, Param and Freddie pose for my cameraphone.

Param is moving so fast like the Flash that he gets really blurry in one of the pics J !

More pics at the 2020 Social fun page

The awesome part of working in a Social Business Strategy firm

[tweetmeme source=”gautamghosh”]

Quite a few folks ask me about my transition from HR and HR consulting to the new emergent field of Social Business Strategy – and ask me “How is this stuff different than a regular job?”

So here are my top few non-serious responses that I give them:

·         It’s a workplace where if I say I love “RSS” I won’t be mistaken for a Sangh parivar member J

·         Browsing the internet actually does count as work 😉

·         Updating your Twitter account 24 times in 8 hours gets classified as “building a pipeline”

·         Writing a blog post on is a KRA

·         We have a room full of cushions and bolsters – which is bathed in sunlight – called an ideation room. We’re still waiting for an idea that can be monetized, however 😉

·         The whiteboards are covered with cartoons and doodles – and actually facilitate brainstorming

·         We work alternate Saturdays – and get compensated for that with some great beer and wine along with a free lunch (which is hotly debated over for 2 hours!)

·         Our CEO is India’s best business blogger and our Consulting Director is the author of a bestselling book on Social Media and a ClickZ columnist! When we’re not pulling their leg or they pulling ours – we actually end up learning tonnes of exciting things

So are you jealous?

You should be!

D’you want to be here ?

Go here then

Gautam Ghosh

Consultant, 2020 Social

Phone: +91 9873141236

Facebook | Twitter | Blog |


Rocket Singh- India’s Office movie

[tweetmeme source=”gautamghosh”]

It has to be Hindi cinema’s first movie that is all about corporate life and building a business.

The story itself is straightforward, HS Bedi (Ranbir Kapoor) scrapes through his BCom exams – and knows that entering the hallowed portals of high end B School is beyond his capabilities.

However he does have a talent for persuading people – so he lands up getting a job as a Sales Trainee with Computer parts seller AYS. AYS is owned and run by the corrupt Mr. Puri who does not hesistate to bribe Purchase Managers to sell his computers.

Poor Bedi blows the whistle about a client who demands a bribe – and is promptly banned from going to sell. His colleagues get their sales targets increased and hate him.

Hurt and angry, Bedi subverts the official way of doing business and launches his own stealth startup called “Rocket Sales Corp” recruiting the Receptionist, the Office Peon, The Service Engineer and finally the Sales Manager too.

The story never meanders from this path – and there are no typical Bollywood dances or songs – and even the love interest is dispensed early with.

And there are tonnes of career and work related quotes. For example, Mr Puri loves quoting “हर बन्दे में एक ऊपर जाने की quality होती है और एक नीचे जाने की . फरक येही है की वोह कौनसी quality को बढ़ता है” (Everyone has a quality that takes him to the top and another that takes him to the bottom. Where you finally end up depends on which you utilise)

Finally Bedi has the last laugh – and shows that building a business using ethical practices is possible and their are clients who value it and cannot be bought – showcasing the way business is done in India is changing. As he tells Puri in the end “You concentrated on the numbers and didn’t care about the relationships – however I learnt that if one focuses on the relationships the numbers will come”

I kid you not, at that point I wanted to get up and clap.

Yessir, this is a landmark film for Indian moviedom. It’s going to be a cult film for the corporate crowd 🙂

Some people told me that they felt the movie was a bit on the long side, and I agree that some tight editing would have made it even better.

P.S. On another note – I also love the social media integration of the movie- like on Facebook, Twitter and the Blog

P.P.S. Other people have pointed out that even Corporate was a movie based on corporate life. Yes that’s true. But while Corporate was about larger than life issues, melodramatic and holier than thou – Rocket Singh is about a protagonist with whom the audience can empathise. checkFull(“post-” + “5496435794864955909”);