Monthly Archives: January 2010

My learnings about Social Business Strategy

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In November I opted for a radical shift in my career from HR, OD and Training – to the new emergent field of Social Business Strategy,  becoming a Social Business Strategy Consultant with a start-up called 2020 Social in India.

During these months – I have been thinking and blogging about how business can leverage and utilize social technologies internally to build internal employee communities – to build an open and transparent organization.

Primarily I look what what are the cultural constructs within an organization that build collaboration, and what are the Leadership imperatives that would support such an organization. In fact, at 2020 Social we believe in eating our own dog food.

Social technologies help people to connect – so it’s not a surprise that one of the main focus of my research is also how Social Media can help organizations with Recruiting – and thoughts about Social Employee Relationship Management.

My personal take is that these trends would continue increasing – as organizations build internal networks to resemble Facebook, and as Twitter became the top trend in US jobs in 2009.

Check out our definition of Social Business Strategy – Business Strategy Plus Technology Plus Sociology and our Position Paper


Social Media Club Delhi 2nd Meet this Saturday

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The Social Media Club is an organization which was formed to bring people interested in the social aspect of media:

We imagine that the activities of the community will include both for profit and not for profit endeavours – you never know what will happen when bringing smart, creative and open minded people together. We can’t really imagine what this will look like a year from now – all we know is that by coming together we can be more effective than we can be alone. Cooperation and collaboration are the order of the day – not just across departments within your organization, but across organizations and particularly across traditional disciplines. So as we explained with the temporary home page, we want Social Media Club to be:

“A loosely joined association for open conversations on the future of media for: Artists, Students, Educators, Tool Makers, Media Creators, Citizen Journalist, Professional Journalists, Communications Professionals, Open Minded Collaborators.”

So some interested people helped us launch Social Media Clubs across the cities in India The list includes number of cities including Delhi (Facebook, Twitter), Mumbai (Blog) (Twitter), Bengaluru (Twitter), Chennai (Twitter), Kolkata (Twitter), Hyderabad (Twitter), and Pune (Twitter)

The second meeting of the Social Media Club in Delhi is this Saturday where Mayank Dhingra and Dipankar Sarkar, who started micro-blogging platform Kwippy, will lead the discussion on ‘the challenges of building a social platform in India’ at the 2nd meetup of Delhi Social Media Club. Do come to the following address:

Kunzum Gallery, T-49, Hauz Khas Village, New Delhi

If you want to attend, RSVP here on Facebook, Linkedin or Twtvite

Great post by @BillIves re @2020Social a

Great post by @BillIves re @2020Social and #SocialBusiness.

Facebook in the Factory: Manufacturers W

Facebook in the Factory: Manufacturers Want Social Software, Too article on RWW

A Year In Review: 2009 Social Marketing

A Year In Review: 2009 Social Marketing Trends by @jowyang