Countering Facebook Fatigue: How I use Facebook
Many people tell me that they face (pun intended) Facebook fatigue, after connecting with ex-colleagues, classmates from kindergarten, school, college and extended family – and going though photo albums, and updating status messages with funny, cringey, or smug updates they really don't know what to do next.
Sure there's stuff like Social games – like Zynga's slew of products (think Farmville, Yo Ville, Cafe World, Mafia Wars) and once you're done that routine – you're really confused what to do on Facebook.
Engagement on Facebook is dependent on how interesting your "friends" are – and once we hit Dunbar's number we can't add any actual "real-life" friends on Facebook.
Here's what I do on Facebook to keep it fresh for me:
- Firstly I tell myself that a facebook (indeed an online) friend is "different" from a friend friend 🙂
- I usually add anyone who desires to add me as a friend (unless it's a brand name – why have a profile then?)
- Then I put them into lists depending on who our mutual connections are – I have lists and everyone goes into one or the other – and what they can see on my profile (contact details, photos, updates) depends on which list they are in.
- Then I monitor people's behavior and the kind of news I get from them. Too many requests to sign up for a vague group or to like a page lead to me unfriending them.
- Too many useless Youtube videos shared by someone – I hit the "hide" button – first for the application – and then for the person.
- Facebook also sees your commenting and liking behaviour to share more of the same stuff in the News Feed – so I try to engage with as much different content as possible – so that my news feed is diverse and not an echo chamber.
How do you use Facebook?
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