Monthly Archives: May 2011

Announcing-Workshop on Improving Employee Engagement using Social Media Tools @ Delhi

Hey folks, Am delivering this program along with the National HRD Network next month. Do come and nominate members of your team 🙂 


Dear Colleague,

National HRD Network and NHRD Delhi NCR Chapter are pleased to announce its Learning Centre one day workshop on "Improving Employee Engagement using Social Media Tools" on Friday June 24,2011 at Maple Hall, India Habitat Centre, New Delhi.
As more and more people share and connect with each other on social networks like Facebook and Twitter, many organizations are wondering if they can replicate such technologies internally within their corporations and what benefit would that be.
This program by National HRD Network would focus on HR Heads, Middle Managers to demystify the social tools and look at the following areas

Program Content :

  • Importance of social media and its impact on society and businesses

( Looking at how the larger trends of how social technologies are impacting society, media, politics and businesses. Focusing on how businesses are using social networks to market, support and co-create with customers)

  • The Millenial generation and their expectations from organizations

(The new generation which is entering the workplace is the first which has exposure to social applications before they join organizations. How does that impact their expectations about sharing and connecting in organizations?)

  • The imperatives for Organizations to embrace Open Collaborative nature

(We shape our tools, and then our tools also shape us. It was true in the prehistoric age and it is true in today’s age. How does the new workplace and social tools impact organizational culture)

  • Use of Social Technologies by HR

(How social technologies can be used by HR to : increase employee communication, better employee communication , build innovation and learning)

The Facilitator:
Date and Venue:
Friday, 24 June 2011

Maple Hall, India Habitat Centre, Lodhi Road, New Delhi.

  • Registration: 0900-0930hrs
  • Session: 09:30-1730hrs
Who should attend:

The program is open to HR Practitioners with any level of work experience. Managers from any other function would also benefit from this workshop.

Interactive session which would include Case Studies, Discussions, Role Plays, Q&A
To register details kindly confirm to:

Syed Quasim Ali : or call +91 9560989534

Gautam Ghosh

Gautam is Product Evangelist at Qontext Inc, and Blogger at He specializes in the areas of HR, Organization Development and how businesses can leverage Social Media for Organizational Learning and Employee Engagement.
Earlier he was a Consultant with Social Business firm 2020 Social where he led the Talent practice, looking at how organizations can build talent pipelines and internal employee engagement and development using such tools.

Gautam has worked as a HR Generalist and a Learning and Development Executive in firms like Deloitte, Dell, Hewlett Packard and Satyam Computer Services. He’s done his MBA from one of India’s leading business schools, XLRI in 1999.
Gautam loves teaching and mentoring young HR professionals and has been a visiting faculty at an Indian B School also.He also manages a HR community of 1400 professionals at

One of India’s earliest bloggers (since 2002) – he’s blogged about HR, Work, Career issues consistently for the last 8 years and is seen as a thought leader in these areas. Gautam has given talks on Social Media at Conferences andOrganizations. He’s frequently quoted in the Indian press as an authority on business blogging and HR / career issues. He was named as one of the top 25 HR Digital Influencers of 2010, No. 2 in the list of top 25 Influencers in Talent Managementby, Top 25 influencers in Enterprise Social Mediaand has been featured as one of the 100 Influencers in HR.

Category Fee (Per Participant)  
NHRDN Member Rs. 3000
10% discount on 3 or more nominations from the same organization.
Fee includes, tea/ coffee, snacks, lunch and other organizational expenses
Payment can be made by cash or by cheque favoring National HRD Network Learning Centre
Non Member Rs. 3500


We look forward to receive your nominations at the earliest.

Kind Regards,

Suresh Tripathi
President, National HRD Network-Delhi NCR Chapter


Mohit Gandhi
Executive Director – National HRD Network


Academic Partner   Annual Sponsor


My views on Social Recruiting in India – quoted in ET

“Up to 2% of hiring takes place using social networking platforms but this figure will jump to 10-20% in a few years,” says Gautam Ghosh , product evangelist at Qontext , a technology product firm. FMCG, MBA-driven industries such as marketing and finance have latched on to social networking for recruitment but the picture is set to change as more industries join in.

“The opportunities are there for you to explore and it goes both ways for the employer and employee. I prefer using social networking to posting my CV on a zillion job sites and getting job alerts for jobs I didn’t even apply for,” says Harsh Natekar, who got his big break in an IT firm through Facebook. He had put up a status message saying he had quit and was looking for a change.

A leading IT company messaged him on Facebook to forward his CV, and there was no looking back. Natekar says he gave first preference to traditional hiring methods, like applying through job sites and newspaper classifieds, but after securing a job via Facebook he does recommend it to others. “You just have to be tactful how you proceed after you have got a response. In my case, I wasn’t casual about the need for a new job. My friend posted my status message on the Facebook wall of the IT firm and tagged me. I got a response from them in a day,” he says.

E Balaji, MD & CEO, Ma Foi Randstad says a job seeker can secure employment through multiple channels such as job fairs, online job sites, campus recruitments and so on. Not everyone is on Facebook, LinkedIn or Twitter. The wider you spread your search, the better your chances are of getting hired. The trend of recruitment through social networking is mainly for junior and mid-management levels, observes Balaji.

Not all industries go online to look for potential employees. Industries such as manufacturing, oil and gas, pharmaceuticals and so on prefer traditional methods of hiring because they require different skill sets.

For jobs in the realm of media, technology, writing, producing and the like, the talent pool is online, says Gautam Ghosh, product evangelist at Qontext, a technology product firm. “Though traditional ways of hiring will exist for a long time to come, third party recruiters are hopping onto the social networking bandwagon to get the best of talent there exists,” he adds. Nirja Ghosh, got her job as an India correspondent for, a Mac-based website, through Twitter.

The editor, Cormac Moylan, posted a vacancy, and Nirja followed up with an email and Skype conversations. She got the job, a website password and an appointment letter. The whole recruitment process was done online. Not once did they meet in person. Moylan is Irish and most of the writers are American; Ghosh is the lone Indian.

Social networking soon will be an indispensable part of the hiring process. It is cheap, does not require setting up of an office, saves on finances and is prompt and efficient, says Qontext’s Ghosh. “Many start-ups are using social networking tools to hire. For them money is dear and going viral online with job vacancies helps them utilise the finances in building the company,” says Pradeep Chopra, CEO of digital marketing training company Digital Vidya.

So I was asked by the ET journalist on how much people are hiring via facebook and Twitter

Social Media for Small Businesses

A journalist sent me these questions … and here are my answers

  1. Please explain the importance of social media for a startup/small business and the different its different benefits.
  • Social media can help startups engage with customers for sales/marketing, providing support, even marketing research as well as co-creation.
  • When it comes to advertising/marketing, how can the social media help a company cut down on marketing budgets? Can we assign a cost matrix to this and establish how much a business can save on marketing costs by using the social media?
    • It would depend on the product/service, but for social media marketing and operations have to work together. Having a great product which people would like to talk about is critical for businesses to be cool on social media. If that is the case then influencers of the target audience can be reached out via social media – and asking for reviews (on blogs etc) would help in creating visibility that would have more credibility than traditional advertising
  • Can social media marketing be a substitute for traditional or online marketing?  Or is it just an option when a business does not have a substantial marketing budget?
    • Well, I’d say traditional marketing focuses on “reach” whereas social media marketing if done well can result in “richness of conversations”. A business needs both. However for a startup which wants to build a passionate user base who in turn would generate positive word of mouth marketing, this is the way to go
  • How does startup or a small business build its social media strategy from scratch? Please mention the starting steps.
    • First thing it needs to decide on the social object it wants to have conversations around. A social object can be a “feature” of the product or a “benefit” or something totally unrelated like a “cause”. Then it needs a content strategy around that social object. The focus should be to engage potential advocates with the content and then to become a platform for that community. Then it needs to hire or designate a person who will act as a community engagement manager – focusing on both content and community.
  • When it comes to social media sites, which are the ones that are must for a startup to be on? Please list down a few strategies once a business has made a start. ( we would like to use them as a graphic) 
    • For B2C businesses, Facebook and Twitter are the places they need to be. For B2B, Linkedin and Twitter makes more sense. Some to-dos are: