Monthly Archives: May 2012

Dachis Group Launches Employee Insight

Very interesting development

And ties in to what I have been saying since the last couple of years 🙂

From an email I received from Dachis Group:

As part of Dachis Group's suite of social analytics applications, Employee Insight empowers brand marketers to identify and activate employee advocates to drive engagement at scale

AUSTIN, Texas–May 22, 2012–Dachis Group, the world's leading social software and solutions firm, today announced the launch of Employee Insight, a software-as-a-service (SaaS) application that measures the impact of employees’ social activities on a brand and allows for the management of employee advocacy programs. With this launch, Dachis Group will be offering a free webinar series and 1-on-1 tours of its product suite.

CMOs, brand managers, and social community managers have long sensed the opportunity presented by engaging with millions of fans and followers on a global basis. Unfortunately, marketers are vastly outnumbered by their community members and have lacked the tools to engage with these massive groups of customers and prospects at scale. Particularly in retail, B2B companies, and high consideration/high complexity product categories like high tech and consumer electronics, the demand for brand and product experts far outstrips supply. However, in each of these companies, there exists a plentiful pool of passionate experts who love evangelizing the brand: employees.

"Engagement at scale requires the identification and activation of all of a brand's most passionate advocates. For many brands, especially in service oriented businesses, their employees are the front line, first point of contact, and the absolute most important interaction with customers," said Jeffrey Dachis, Founder, President, and Chief Executive Officer, Dachis Group. "With the launch of Employee Insight, brand marketers can finally tap into and measure the effects of one of the most powerful tools in their social marketing arsenal; employee advocates."

Employees are a critical missing element for successful engagement at scale for large brands. Employees are unique for their dual role as verifiable experts on an industry or product as well as the authentic voice they contribute to online and offline discussion. An enthusiastic, engaged workforce authentically sharing a brand message provides a previously unattainable level of brand impact. The key is coordinated and measurable activation of employees by the brand. Achieving this kind of activation is not a trivial problem.

Finding, recruiting, and mobilizing employees is a significant challenge for marketers at most brands. They know employee advocates are out there, but how do you focus their potential and measure their impact? The best way to answer these questions is with Employee Insight, Dachis Group's big data social analytics application for employee advocacy. Employee Insight monitors and measures the daily interactions between 30,000 brands and 100 million social accounts to identify brands’ most passionate and engaged employees and then provide the management tools necessary to mobilize them.

Features include:

Employee Profile: Showcases the employee's brand-related social activity, including posts, followers, sentiment, and echoed signals so others can learn by example.

Employee Message Center: Helps you mobilize your team by showcasing news, sharing best practices, and sending invites.

Employee Leaderboard: Identifies and ranks your top employee accounts, tracking signals, audience, conversation, and strength.

Employee Portal: Mobilizes your employee social effort with best practices, social policies, program updates, invitations, and leaderboards to accelerate participation.

"Successful employee advocacy programs have thousands to tens of thousands of participants," said Erik Huddleston, EVP Product and CTO, Dachis Group. "Employee Insight provides the analytic and management tools to scale authentic engagement."

Your employees may be your brand's secret weapon. Find out through a 1-on-1 tour how to identify and activate your employee advocates to drive engagement at scale. To sign up, visit

In addition to the launch of Employee Insight, Dachis Group today announces an upcoming webinar titled "Six Steps to Launching an Employee Advocacy Program" with industry thought leader Dion Hinchcliffe on the value of employee advocacy at large brands. The webinar will be held at 2:00 PM ET Thursday May 31, 2012 at Registration is now open.

About Dachis Group

Dachis Group is the world's leading social software and solutions firm.

Dachis Group measures and manages the Social Business performance for the world's leading brands through a combination of Dachis Group's proprietary big data social analytics and SaaS based social intelligence data services, and the world's leading Social Business solutions group.

More than lightweight social broadcast point solutions, keyword based listening solutions, or commodity social content management systems, Dachis Group helps the world's leading brands by providing the data, insights, and action programs to deliver powerful social engagement at scale.

The company serves over 50% of Fortune 500 brands worldwide including clients Disney, Discover Financial Services, Estée Lauder, Hewlett Packard, IHG, Kodak, Nestlé, Nokia, and Target with a global network of offices employing over 250 professionals around the world.

Each day, the Dachis Group platform monitors 10 billion social behaviors and well in excess of 50 million social signals. Dachis Group's "big data" social analytics platform tracks, monitors and helps manage conversations across 30,000 brands, 100 million social accounts, and a combined audience size of 5.2 billion followers, fans, and subscribers from 233 countries across dozens of social platforms, including Twitter, Facebook, YouTube, Vimeo, Tumblr, Google+, Pinterest, Renren, Twitpic, Foursquare, and MySpace, as well as blogs, wikis, forums, BBS, message boards, websites, and thousands of other sources.

Dachis Group Social Software and Solutions

Social Performance Monitor – As the indispensable core of every social marketer's arsenal and built on top of Dachis Group's "big data" social analytics platform, Dachis Group's Social Performance Monitor is the most powerful brand-based social performance measurement, insights, and optimization solution for measuring social media's impact on brand performance.

Advocate Insight – The world's largest and most powerful brands have large numbers of passionate advocates. How do you identify them? Dachis Group's Advocate Insight offers advanced advocate identification and management features and the ability to isolate advocates based on geography, brand, platform, and affinity to specific social accounts of the brand. Advocate Insight then offers analytic tools for analyzing the advocate's impact and the tracking of the brand's engagement with advocates.

Employee Insight – Employee advocates are an untapped Social Business resource for most of the world's largest and most powerful brands. Dachis Group's Employee Insight offers advanced employee advocate identification and management features including a configurable online portal to mobilize employees with workflows and messaging to accelerate participation and echo and amplify the brand's social effort.

Social Business Index – Dachis Group develops and maintains the Social Business Index, providing ongoing real-time ranking, analysis, and benchmarking of Social Business performance for over 25,000 companies and over 30,000 brands tracking their conversations and activity across a social business graph of 100 million social accounts and 233 countries.

Dachis Group designs, develops, manages, and measures global social engagement programs through its customer facing Performance Brand Marketing programs and employee and enterprise facing Connected Company offerings. From social strategy, listening, community, collaboration to advocacy, Dachis Group delivers engagement at scale for its global clients.

As one of the largest Facebook® Preferred Marketing Developer Program partners, through Dachis Group and subsidiaries, Dachis Group has launched hundreds of custom Facebook applications, tabs, and Facebook connect integrations for global clients on the world's largest and fastest growing social network and manages the Facebook presences for many of the world's leading brands.

Dachis Group hosts an ongoing series of annual Social Business Summits around the globe, exploring the most current ideas in Social Business thought leadership, fostering ongoing dialog among participants, and engaging other Social Business practitioners in real-time, in-person, day-long events.

Dachis Group also operates and manages the Social Business Council, the largest peer-to-peer knowledge-sharing community for active Social Business practitioners.

To learn more, register for the Social Business Index, a free service built on Dachis Group's social analytics platform, and sign up for a 1:1 tour of Employee Insight, Advocate Insight, and Social Performance Monitor at


The 1st Pan-South India XLRI Alumni Meet

For the first time ever an XLRI Chapter in a city held an alumni meet which invited alumni from other Metro cities too. Bangalore played host to the largest gathering of XLers ever. XLers from Hyderabad, Chennai, Kerala Baroda, Mumbai and of course Jampot turned up ! The total count for the evening was 475. The 2011 batch was the most represented batch with more than 50 people turning up from that batch.

This was the first time technology had played a big role in registrations, with alumni who pre-registered for the event on the XL Bang website getting an early bird discount. The venue was the picturesque ITC Royal Gardenia, who was the hospitality sponsor.

Special invitees to the event were Fr. Abraham (himself an alumnus from the batch of ‘78), current Director of XLRI, Prof. MG Jomon, the Alumni Chair, Prof. Sharad Sarin, Prof. Pranabesh Ray (alumnus from the batch of ‘77), Prof. Madhukar Shukla and Ms. RoshanDastur.

The evening kicked off by David D’Costa (batch of ’76 and President of the XLBang Chapter) introducing Mrs Sundari Thyagarjan from the ’55 batch – the first batch of XLRI – and who was felicitated by Mr Dominic Thomas (59 batch).


As the bar counter opened (courtesy the beverage sponsors Pernod Ricard, United Breweries and PepsiCo) and batch mates and friends started to mingle with each other and browse the books that XL authors had sent from across the country for the event – the fun event of the evening a special XL housie was compered by the one and only Abhijit Bhaduri. The winners got gift hampers courtesy Metro Cash ‘n’ Carry and a holiday for two courtesy Windflower Resorts & Spa. For XLers with kids a lovely kids room was available for the little ones to play darts, have yummy food and get away from the boring adults

Fr. Abe presented to the alumni on the various initiatives being taken at XLRI, including globalization plans, a new campus in Delhi and the growth of the Jamshedpur campus across the river!

Prof. Sarin updated the alumni on the XLRI Endowment Fund – the purpose and plans for the same.

Prof. Madhukar Shukla was felicitated by the XLBang Chapter for his outstanding contribution to the XLRI alumni committee over the last 14 years.


After this it was time for the festivities, with the band of the evening striking up music to which XLers from across the batches danced and had a merry time. Rohit Munjal (2001 batch) who had composed the super-hit cult song “XL ki Kudiyan” sang it and XL ki kudiyan danced on the stage! Other XL hits like “XL meri Jaan” were also sung.



With midnight approaching XLers then headed to the amazing Indian and Oriental food spread the chefs at ITC had put together.

Special thanks to the sponsors of the evening, P4P Consulting, Divyasree Developers, Sobha Developers, Bajaj Allianz Life Insurance, Wipro, Nokia, Pylon Management Consulting, Titan – Fastrack, Performance Consulting International, Aon Hewitt, The HR Practice, 5E Serpraise. The gifts and merchandise was sponsored by  Metro, Madura Garments, Windflower Spa and Resorts and Jacques Lemans thru’ Retail Interface.


1 day to go for the 1st Pan-South India XLRI Alumni meet


Thanks to all the sponsors!

19th May will rock!

Want to market to the HR and Biz leaders of India ? Sponsor the 1st Pan-South India XLRI Alumni meet


Greetings from XLRI School of Business and Human Resources, Jamshedpur!

XL Bang (XLRI Bangalore Alumni Chapter, ), the most active alumni chapter of XLRI is organizing first of its kind PAN SOUTH INDIA XLRI ALUMNI MEET on 19th May 2012 at ITC Gardenia Bangalore.

Some of the most reputed and trusted names in Indian industry will congregate for 3 days in a congenial atmosphere, an opportunity that money can’t buy. IT is an opportunity to garner support, maximize goodwill and raise sponsorship to celebrate the ‘XL Spirit’ that glues batches of XLRI over the years.

The meet expects to host over 500 alumni from across 50 batches of XLRI for the 3 days bash, including the top most executives from various companies across industries, a large pool of successful entrepreneurs and the XLRI most respected faculty fraternity.

We are pleased to invite you to participate as our chosen partner for this event and we assure you that the 3 days will be a dynamic and innovative platform for you to make visible your latest offerings and ideas for today’s markets to the cream crowd in the industry.


Diamond Partner – Rs 1 lakhs

  • Mention in all communications by e-mail to Xlers about the event
  • Two banners will be put up at the venue
  • Can set up a stall for distribution of literature
  • Complete database containing full contact information of all Alumni across Bengaluru and nearby region will be provided
  • We provide a copy of all visiting cards collected at the venue
  • Free entry to your members (3)
  • One special page advertisement in the brochure being brought out specifically for this event – Nostalgia

Platinum Partner – Rs 50 thousand

  • Mention in all communications by e-mail to Xlers about the event
  • We provide a copy of all visiting cards collected at the venue
  • Free entry to your members (2)
  • One page advertisement in the brochure being brought out specifically for this event – Nostalgia

Gold Partner –  Rs 20 thousand

  • Mention in all communications by e-mail to Xlers about the event
  • One banner will be put up at the venue
  • Half page advertisement in the brochure being brought out specifically for this event – Nostalgia

Payment can be made by a crossed cheque payable to ‘XLRI Alumni Association, Bengaluru Chapter’.Your company may also sponsor the event ‘in kind’ wherein your products would be offered as part of the kit that will be provided to all or as prizes to be given away during the event.

If interested mail me at gautam dot ghosh at