Category Archives: HR

Latest HR Carnival – Celebrating HR Bloggers’ Post

Lance Haun of is hosting this fortnight’s HR Carnival

Go take a look at it and have your fill for great HR content for the week

Analysis of a company’s Employment Brand on Social Media

We at 2020 Social ( recently compared the employment brand related conversations of two large IT firms on the social web by bloggers and on social networks.

The analysis looks at trends, themes and sentiments associated with these two IT firms over the period of one month (March 2010) It also has a representative recommendation section on how one of the firms can leverage the social web to build its employment brand.

Please note for confidentiality’s sake all identifiable data has been masked.

We would be happy to share this analysis with people who’d like to explore such a study for their own organization. Do send me a mail to with the subject: Request for Employment Brand Analysis

Do also go through our corporate blog at to understand what we do 🙂


On the top 100 Influencers in HR list

[tweetmeme source=”gautamghosh”]
When I started blogging, I found out about John Sumser from the folks in the American Recruiting blogosphere. John was one of the voices that buyers of Recruiting and HR services listened to before they decided what tools to buy and deploy.

So I was kicked in 2005 when John chose out my blog for praise.

John is now on an ambitious venture, chronicling and understanding the 100 influencers in the HR domain. And I was again stunned and flattered when he said he wanted to profile me in the list 🙂

So we had a conversation on HR and India and US – and John quizzed me about my career and where I am headed.

So here’s John’s article on me at the top 100 Influencers site. Some other people whom I know (virtually 🙂 ) who have been profiled in the list so far are:

  1. Allan Schweyer
  2. Rob McIntosh
  3. David Manaster
  4. Steve Boese
  5. Wes Wu
  6. China Gorman
  7. Lance Haun

As for me, I’ll believe I am influential when traffic in Delhi stops to let me pass 😉

Recruiting in the age of Social Media

Web2.0 is the collective name for a lot of technologies by which people can interact with other people (and organizations) on the web, publicly and in a transparent manner. It can include forums, blogs, twitter, linkedin, facebook, orkut  etc.

Social Recruiting is the new buzzword.

So what can an organization do specially in the staffing area?

Here are some thoughts:

  1. The staffing group of any company can use these tools to reach out to prospective candidates and create a ready talent pool – for example Sapient India has a lot of recruiters who actively look at growing their network on Linkedin. Recruiters can use Linkedin status updates and also Q&A to showcase opportunities that exist in their organizations.
  2. Like Microsoft in the US has shown – blogging can be a great way to engage readers with what roles are happening and what positions are open – and how to prepare for an interview. Check post on employees are marketers in the age of social media
  3. Twitter becomes a great medium to share news and information with people who choose to follow you – and making it relevant for their use.
  4. On a different note advertising using Google Adwords is a great way for reaching out to people interested in their domain/industry – specially passive candidates.
  5. Making a facebook page and Orkut community are other tools that businesses can do to engage talented candidates in conversation.
  6. In fact in my view someone in the Marketing/Recruiting function needs to take a “Talent Community Manager” role to drive these initiatives – and to get others internally in the organization to get engaged with the candidate community
    1. This community manager needs to have a mindset of open and honest collaboration and organizations must be clear about what objectives they expect from her/him and therefore what metrics to track to check his/her performance.

The Chaotic Carnival of HR is up

at the Recruitment2.0 blog.

Go read the 29 random HR bloggers’ posts – and try to see if you can see a pattern/theme in them


On a tangentially related note have you read my posts on chaos and complexity?