This is an interesting experiment that an advertising agency in the US is trying. It makes sense if the interns who are going to be recruited will be focusing on Twitter and other social media related roles.
According to Debbie Fischer, vice president and human resources manager for the agency: “Submitting an application via Twitter supports the digital and creative nature of our business. We anticipate a lively and interesting social-media exchange.”
It plans to hire 13 summer interns based on an application of “13 Career-Launching Tweets” sent between the dates of February 13 – 25, 2011.