Posted by Gautam
This is the second one in the social media interview series. First one is here.
GG: Tell us a little more about yourself
Susan (Kang) Nam is a Networking Professional, Executive and Educational Recruiter interested in the Sourcing and Recruiting industry via utilizing Social Media. She currently supports her sister’s boutique, Pink Olive Inc. based in NYC and since Summer of 2008, has actively used various social media tools to network and build relationships with customers, vendors, community organizers around the world.
Susan currently serves as a member of Board of Directors, Vice President at Harvard Club of Andover Inc. She also actively participate in both on/off sites committees (i.e. Binghamton Planning Committee among other charity organizations). Previously, Susan held a recruiting role at Harvard University. She holds a BA in Psychology from the State University of New York at Binghamton, and further explored and pursued graduate studies at University of Rhode Island (Ph.D. program in Clinical Psychology), Columbia University – Teacher’s college, Harvard University – Harvard Graduate School of Education Master of Education courses, business and HR related courses. Both her Senior Thesis and Masters Thesis studies were in the areas of Behavioral Medicine and Leadership.
Susan has recently started leading a Career club called Boston Salty Legs Career Club with special nomination from ABC news Good Morning America Job Club founder Tory Johnson. Currently held meetings at Harvard Kennedy School of Government with 30 members. Club mission is to help each other grow in our careers. Susan will soon to host a radio show via Recruiter Earth to interview Club members and report on club activities via this venue. Susan is also in discussion for TV hosting opportunities as well via this medium.
Passionate about community building and primary focus is on utilizing importance of family, culturally sensitivity/acculturation/diversity, Strategic Talent Development. Susan actively follows these social media sites (i.e. LinkedIn, Facebook, Twitter, Friendfeed, and various Ning sites) exploring topics of Executive Recruiting, New Media and Marketing.
Susan’s other interests are Classical Piano, Nascar, screenplay script writing, international travel and maintaining balance in work/family life.
How did you get into social media?
Summer of 2008, my sister Grace Kang (founder/owner of Pink Olive Boutique) asked me to register for Facebook to explore the site further. I have been completely out of the loop for several years whereas both of my sisters used various social media sites to engage with friends and colleagues. Along with this request, I was taking a course in ROI (Glen Gutmacher’s course with Shally Steckerl) and needed to update on internet recruiting methods which allowed me to explore, research and educate myself further in sourcing and executive recruiting field.
Do you interact with different people across different social media platforms? (twitter/facebook/blogs/flickr/facebook others)
Yes I do. I feel it’s necessary to explore all platform out there to update myself in latest technology and find ways to network and interact with others. The book “Groundswell” by Charlene Li & Joshua Bernoff has also been instrumental in exploring and coming up with methods to approach social media. Charlene advised me on social media strategies for Harvard Club of Andover Inc. Yes. I am on twitter, facebook, flickr, facebook, numerous Ning sites, friendfeed and others. I do not have a blog site just yet and that choice has been a strategy for me – more on this later for sure.
Where do you think is social media headed?
It’s headed to advancing and allowing people from all walks of life to explore the possibilities of connecting where no opportunities like this existed on such faster scale per se. For example, I was able to connect with ABC news Good Morning correspondent and CEO of Women for Hire Tory Johnson via Twitter. I have known about her work for past 4 years however did not have that instant connection until Twitter initially with only few tweet messages back in October ’08.
What would be your main advice to organizations (gov/for profit/not for profit) who would like to leverage social media?
Be strategic about how you may want to brand yoursef on social media. Be transparent and engaging as possible when connecting with others. Be specific about your needs and give detailed feedback. Learn about privacy on social media sites to guard against any potential liability risks.
What would you advise an individual who is exploring social media?
Same as I’d advise organizations as an individual is their own organization per se. Create ways to engage in conversations with an open mind. Be direct about your needs and at the same time find ways to always show value and give back. Be transparent about your motives and encourage others to help one another during this early exploratory phase of social media.
What are the URLs of your social media places?
There are so many, here are few fyi:
Google Profile site – http://www.google.com/s2/profiles/117560664691580702505
Boston Salty Legs Public Site – http://sites.google.com/site/saltylegscareerclub/Home (Plans to make it more interactive)
Twitter – http://twitter.com/pinkolivefamily
Posted by Gautam
Hopefully this is the first in a series of interviews of Social Media Enthusiasts to get to understand where they get their enthusiasm for this emerging media 🙂
Maren Hogan is interested in virtually everything social media but particularly in how it pertains to the acquisition and management of talent.
Here’s the interview
GG : Tell us a little more about yourself
MH: Well, aside from being all over the web (Seriously, I was on TechCrunch yesterday because I ended up in a screenshot) I also work as a marketing consultant ( I prefer the term helper) almost excelusively in the HR/Recruiting space. I am a mother of three very rowdy boys who are also very sweet and married to the love of my life, Jeremy. We (and our dog Quotations) live in Omaha, Nebraska, which is not as bad as it sounds.
GG: How did you get into social media?
MH: Recruiting got me into social media. I married a recruiter and then was tapped to work at the family firm. I learned so much from working with them but I felt I needed more instruction. A recruiter genius friend of mine who is very high level suggested I join FaceBook and LinkedIn, so I did. I Googled “recruiting blogs” and came across Recruitingblogs.com and found a TON of useful information there. Recruiting is one of the first industries to truly embrace social media (like PR I guess) because of the job requirement of knowing just the right person. It was truly a crach course. I hopped onto Twitter in April and have been too busy to look back!
GG: Do you interact with different people across different social media platforms?
MH: Ha! Yes, all of the above and then some. The thing that cross-platform networking does is allow you to be fully transparent and also appear professional. No one expects you to be the same on Facebook as they do on LinkedIn or while conducting a webinar (which I consider to be a form of social media, ditto, the telephone). Twitter is used for different purposes but I use it for personal and professional since I am now doing full time consulting. All of my contracts have come from social media. Although cross posting and being in different places/mediums is good, I think every online presence should have an online home, so that your clients, friends, etc know where to go to find the different facets of your socnet persona.
GG: Where do you think is social media headed?
MH: It’s starting to become a little more civilized. I am seeing more flare-ups and social good occur, which I liken to the women bringing calm and order to some of the Wild West towns back in the day. It has to be tamed a little to be useful. I am starting to see the “newness” of some applications wear off as people “harken back” to more staid technologies like LinkedIn. This indicates that people are developing a long term strategy to use these tools. However, I feel it should be emphasized that these should be conisidered platforms, tools or services. I do not think social media should be thought of as an industry, more a sorely needed service to ALL industries.
GG: What would be your main advice to organizations (gov/for profit/not for profit) who would like to leverage social media?
MH: Use a consultant. Find someone who knows your brand, knows your industry and then have them implement a strategy. That person may already be in your company but give them the freedom you would give a consultant. That authentic voice can’t be faked, people know when it is and shy away from it. The exception might be a very dynamic leader but again, you witness that person doesn’t usually have to ask permission. The thing that has worked for many of my clients is to find a really enthusiastic user.
GG: What would you advise an individual who is exploring social media?
MH: Find what works for you and then hit it hard. Be respectful of those there before you but don’t assume that they are better than you. Ask questions. Find out about other people before shooting info at them. BUT, find what you are passionate about and start providing (whether original or promoting others’ work) content or you will look a bit foolish.
GG: Where can we find you on social media?