Posted by Gautam
We at 2020 Social (http://2020social.com) recently compared the employment brand related conversations of two large IT firms on the social web by bloggers and on social networks.
The analysis looks at trends, themes and sentiments associated with these two IT firms over the period of one month (March 2010) It also has a representative recommendation section on how one of the firms can leverage the social web to build its employment brand.
Please note for confidentiality’s sake all identifiable data has been masked.
We would be happy to share this analysis with people who’d like to explore such a study for their own organization. Do send me a mail to firstname.lastname@example.org with the subject: Request for Employment Brand Analysis
Do also go through our corporate blog at http://2020social.com/category/blog to understand what we do 🙂